Bella Hadid's 3- to 5-Minute Makeup Routine Includes This $12 Concealer-Foundation Hybrid (2025)

Bella Hadid's 3- to 5-Minute Makeup Routine Includes This $12 Concealer-Foundation Hybrid (1)

By Kaitlyn McLintock

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Bella Hadid's 3- to 5-Minute Makeup Routine Includes This $12 Concealer-Foundation Hybrid (2)

(Image credit: @bellahadid)

Bella Hadid just dropped her three-to-five-minute makeup tutorial on TikTok. As a beauty editor, I must say that I found her product picks impressive, but it wasn't because they were all luxe, expensive items from designer brands as you might expect. Nope, it was quite the opposite. Hadid showcased not one, not two, but three drugstore makeup products.

One of them was a $12 concealer-foundation hybrid that promises to disguise stubborn skin concerns like dark circles, breakouts, and redness while lasting all day long without the need for touch-ups. How does that saying go? If it's good enough for Bella Hadid, it's good enough for me. Keep scrolling to see the product in question and 12 other items she uses in her daily makeup routine.

@babybella777♬ for the girlies - Mercedes ;)

The 13 Items In Bella Hadid's 5-Minute Makeup Routine

Bella Hadid's 3- to 5-Minute Makeup Routine Includes This $12 Concealer-Foundation Hybrid (3)

Rhode

Barrier Butter

Hadid begins her makeup routine by priming and prepping her skin with pal Hailey Bieber's Barrier Butter. "She's the primer for all my makeup," Hadid says.

Clinique

Moisture Surge Sheertint Hydrator Broad Spectrum SPF 25 Tinted Moisturizer

Hadid calls this, "Just a really good tinted moisturizer." She goes on to say, "Usually, I don't even wear foundation over this. We look like we just went to the beach!"

Bella Hadid's 3- to 5-Minute Makeup Routine Includes This $12 Concealer-Foundation Hybrid (5)

MAKE UP FOR EVER

HD Skin Face Essentials

"My love, my everything, my Make Up For Ever palette." Hadid uses this all-inclusive complexion palette to perfect her under-eye area and spot conceal.

Milani

Conceal + Perfect 2-In-1 Foundation + Concealer

Here's the concealer-foundation hybrid—Milani's Conceal + Perfect 2-in-1 Foundation + Concealer. Hadid says she buys hers from CVS and uses it to "even [her] skin out." It provides medium to full coverage, has a natural matte finish, and features a waterproof, sweatproof formula.

FENTY BEAUTY by Rihanna

Match Stix Contour Skinstick

Next, she uses the Fenty Beauty Match Stix Contour Skinstick to define and accentuate her bone structure, applying it to her cheekbones, her temples, and her chin and jawline. "Shout-out to Rih," she says.

Bella Hadid's 3- to 5-Minute Makeup Routine Includes This $12 Concealer-Foundation Hybrid (8)

Laura Mercier

Ultra-Blur Translucent Loose Setting Powder

Hadid applies this blurring and setting powder, saying, "Blur her down to the gods."

Bella Hadid's 3- to 5-Minute Makeup Routine Includes This $12 Concealer-Foundation Hybrid (9)

Hourglass

Mini Ambient Lighting Blush in Mood Exposure

Then, Hadid appears to use this Hourglass product, which features a soft plum color and radiant, light-reflecting particles for a glowing finish. She applies a small amount all over her skin.

Bella Hadid's 3- to 5-Minute Makeup Routine Includes This $12 Concealer-Foundation Hybrid (10)

ARMANI beauty

Luminous Silk Glow Setting Powder

Next, Hadid uses another powder—this time, it appears to be Armani Beauty's Luminous Silk Glow Setting Powder. After some serious cross-examination between her TikTok video and the product images, I think it could be shade 9. "This is like one of my favorite colors ever," she says.

CoverGirl

Clean Fresh Brow Nano Eyebrow Pencil

"Let's hit them with a little brow," Hadid says. She uses Covergirl's Clean Fresh Brow Nano Pencil to shape and define her arches. "My eyebrows are definitely not twins," she says. "They're sisters."

FENTY BEAUTY by Rihanna

Killawatt Freestyle Highlighter in Girl Next Door/Chic Phreak

Next, it looks like Hadid uses the Fenty Beauty Killawatt Freestyle Highlighter Duo in shades Girl Next Door and Chic Phreak.

CoverGirl

Lash Blast Clean Volume Mascara

After using a sadly discontinued Kylie Cosmetics eye shadow palette to softly define her eyes, Hadid reaches for this drugstore mascara. It has a flexible volumizing formula that's infused with lash-conditioning ingredients.

Bella Hadid's 3- to 5-Minute Makeup Routine Includes This $12 Concealer-Foundation Hybrid (14)

MAKE UP FOR EVER

Artist Color Pencil Longwear Lip Liner in Anywhere Caffeine

Hadid uses this iconic caramel-nude lip liner. "It's one of my favorite lip liners," she says. And I can tell. The pencil has been sharpened down quite a bit.

Orebella

Salted Muse Parfum

After finishing up her makeup look with another discontinued Kylie Cosmetics product (a lip gloss created in collaboration with Kendall Jenner), Hadid uses this perfume from her brand, Orebella. "My favorite thing to do whenever I'm done is go into my bag and figure out what I'm wearing and how I feel," she says. She uses the Salted Muse Parfum, which is a woody, marine scent that has notes of sea salt, pink pepper, olive tree accord, fig, and cedarwood. She sprays it on her chest and rubs it into her skin, saying, "Remember, we rub in our Orebella."

Explore More:

Bella Hadid's 3- to 5-Minute Makeup Routine Includes This $12 Concealer-Foundation Hybrid (16)

Kaitlyn McLintock

Beauty Editor

Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that's writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she's not writing, researching, or testing beauty products, she's working through an ever-growing book collection or swimming in the Great Lakes.

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Bella Hadid's 3- to 5-Minute Makeup Routine Includes This $12 Concealer-Foundation Hybrid (2025)
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